On Wednesday, December 4, from 12 to 3 p.m. ET, multi-platinum recording artist and tech innovator will.i.am will host an exclusive event at Nikki Beach Miami Beach to celebrate the in-market debut of MBUX Sound Drive in collaboration with Mercedes-AMG.
This groundbreaking audio technology transforms the car into an instrument through the use of motion sensors, connecting vehicle hardware with music software to create a unique driving experience. With precise ‘in-car signals’, drivers can manipulate music in real-time, offering an immersive sound journey unlike any other.
The event will feature a keynote speech by will.i.am, alongside music producer Lex Borrero, Founder of NEON16, who will discuss the innovative debut. Attendees will also enjoy a VIP test drive, showcasing this one-of-a-kind in-car entertainment system, complemented by a specially curated playlist created in partnership with Universal Music Group, BMG, and Warner Music.
Join will.i.am at Nikki Beach, located at 1 Ocean Drive, Miami Beach, FL, for an afternoon where technology meets music in an unparalleled celebration of innovation.