TRUBAR, the plant-based, better-for-you snack brand, has partnered with Universal Products & Experiences to debut an exclusive, co-branded snack celebrating Wicked: For Good, opening in theaters November 21. The limited-edition five-bar box features fan favorites: It’s Mint to Be Chip (green) inspired by Elphaba’s defying spirit, and Daydreaming About Donuts (pink) honoring Glinda’s dreams of glamour.
Available now on TRUBAR’s website and nationwide in over 3,900 stores (Target, Albertsons, Safeway) starting November 1, this campaign integrates wellness with pop culture, supported by a major marketing push. This marks the first time a Universal franchise team-up merges iconic entertainment with innovative, health-conscious snacks, cementing TRUBAR’s position as a category leader.
For more information, please visit: https://www.trubar.com/.