During Art Basel, TheOther, a luxury matcha brand sourcing first-harvest ceremonial-grade tea from Uji, Japan, made its debut with an exclusive multi-sensory dinner at Forte Dei Marmi, followed by a private after-party at SOPRA Club in Miami Beach.
Co-hosted by British rapper Central Cee, the evening celebrated TheOther Master’s Blend—a collaboration with Japan’s esteemed tea-growing lineage spanning five generations. Guests enjoyed curated tastings and elevated cocktails like Matcha Martini, Matcharita, Matcha Mojito, and Highball, blending tradition with modern luxury.
Attendees included fashion and art icons such as Ghali, Christina “Tinx” Najjar, Sofia Resing, and more. Co-founders Michael Lillelund and Harish Koneru emphasized the brand’s mission to balance heritage and contemporary elegance.
TheOther is available online at TheOther.com, with a Miami café opening early next year. Each product features a QR code revealing the tea’s origin and story, connecting consumers deeply with their experience.