SNIPES, the renowned sneaker and streetwear retailer, is taking a groundbreaking step in commemorating Latinx Heritage Month with an event that promises to be truly exceptional. Set to take place on October 14th, 2023, at the We the Best x SNIPES store on Collins Avenue in Miami Beach, “Sigue Soñando” aims to pay homage to the invaluable contributions, vibrant history, and rich culture of the Latinx community.
In a resounding call to action, SNIPES invites individuals from all walks of life to participate in a celebration of Latinx heritage, urging them to be seen, heard, and celebrated as leaders within their own cultures and communities. “Sigue Soñando” goes beyond being just an event; it seeks to unite people and keep dreams alive while showcasing the heart and soul of Latinx culture.
Miami, often referred to as a melting pot of Spanish cultures, serves as the perfect backdrop for this celebration. The city itself represents the diversity within the Latinx/Hispanic community, boasting a vibrant mix of ethnicities such as Puerto Ricans, Cubans, Dominicans, Colombians, Venezuelans, Mexicans, and many others. By highlighting the unique landscape of Miami, SNIPES aims to create a familiar setting that resonates not only with the US market but also with the broader Latinx community, aligning with their objective of celebrating and honoring Latin/Hispanic Heritage throughout the month.
As part of this initiative, SNIPES organized community-oriented workshops led by renowned visual artist Jenny Perez. Students had the opportunity to repaint their art room and collaborate on a vibrant mural that reflects their individuality and collective spirit. This project placed emphasis on community engagement, self-expression, and the power of art as a means of communication and personal growth. The stunning mural is now proudly displayed at Hialeah High School, serving as a tangible symbol of creativity and unity.
The highlight of “Sigue Soñando” will be a captivating panel discussion featuring esteemed leaders, entrepreneurs, artists, and influencers who have left an indelible mark on the entertainment and creative industry. Among the notable panelists are Supa Cindy, an on-air radio host, media personality, event MC, entrepreneur, and philanthropist known as the Voice of Miami; Lex Borrero, a music executive, entrepreneur, Billboard’s 40 under 40 honoree, and co-founder of NEON16; Qiana Aviles, founder and CEO of Nail Lounge and Onher, a respected businesswoman and mentor among entrepreneurs; Jenny Perez, a Caribbean-American painter and visual artist based in Miami, Florida; and Ben Carrillo, a rising producer and singer-songwriter. This dynamic panel promises to offer invaluable insights into the Latinx experience and their impact on various industries.
To culminate the day’s celebrations, “Sigue Soñando” will host a vibrant mixer from 7 PM to 10 PM, immersing guests in the enchanting world of Latin culture. With a headline DJ spinning the latest beats, the atmosphere is expected to be electric, creating a dynamic and energetic ambiance that will keep guests on their feet all night long. Guests will also have the opportunity to enjoy signature drinks courtesy of Lalo, a tequila named in honor of Eduardo “Lalo” González, the son of Don Julio González. Lalo represents the third generation of his tequilero family and offers a bold new approach to perfecting blanco tequila. The mixer will also feature a delectable array of hors d’oeuvres, carefully crafted to showcase the flavors and culinary traditions of the Latinx community.
As an added bonus, attendees will have the unique opportunity to explore contemporary art and traditional tattoo culture, thanks to the presence of talented tattoo artists Nico Herrera and Luis Rivas. These two artists will be providing complimentary flash tattoos, showcasing their exceptional skills and allowing guests to engage with art in a truly immersive way.
SNIPES is thrilled to announce the launch of limited edition “Sigue Soñando” merchandise, exclusively available to event attendees. This exclusive merchandise, which will be on sale at the We The Best x SNIPES store, serves as a lasting memento of this extraordinary celebration, allowing participants to carry a piece of the event with them wherever they go.
SNIPES invites everyone to come together on October 14th, 2023, as they celebrate the rich tapestry of Latin Heritage, honoring its history, culture, and numerous contributions. “Sigue Soñando” is a heartfelt invitation to embrace the rhythm of life and the beat of our hearts, as we continue to create a more inclusive and vibrant world.