Brooklyn-based creative agency Young Hero has partnered with telehealth company Ro on a new nationwide campaign featuring tennis legend Serena Williams. Filmed in Palm Beach Gardens and Tequesta, the campaign aims to reshape perceptions about GLP-1 medication for weight loss, emphasizing that weight management is a healthcare issue, not just a matter of willpower.
Serena Williams, a vocal advocate for health and wellness, serves as the campaign’s face, highlighting the science behind GLP-1 therapies. The commercial is now airing coast-to-coast, and social media images shot in Palm Beach County are front and center in Times Square, showcasing the area as a key location for major productions.