| SEATTLE HARDCORE BAND DRAGGED UNDER SNAP BACK INTO ACTION WITH VIDEO FOR NEW SINGLE “ALGORHYTHM” — WATCH
OUT NOW VIA MASCOT RECORDS — LISTEN
Seattle hardcore band Dragged Under have dropped their full-throttle new single “AlgoRHYTHM.”
“AlgoRHYTHM” smashes together all of the elements that make Dragged Under such a formidable force and returns to their roots of their breakout debut album The World Is In Your Way — crushing riffs, whiplash hooks, raging hardcore vocals, and pinpoint social observations.
“‘AlgoRHYTHM’ is a commentary on the current meta of music promotion,” says vocalist Tony Cappocchi.
He adds, “Scrolling endlessly on artist accounts online only to see the same uninspired dancing and lip syncing to their newest song until inevitably it hits and goes viral or they move on. It almost feels as if artists don’t have to write good music, or don’t challenge themselves to create something they’re actually interested in, instead they’re writing FOR the algorithms, with the end goal being ‘success at any cost.'”
Talking about the social media formatted video, he continues, “We tried to make a video that captures the absurdity and chaos that is the social media algorithm — you never know what you’ll see next or why, and we wanted to mirror that sentiment with the visuals.”
Watch the “AlgoRHYTHM” music video here. |
