Piper-Heidsieck, the century’s most awarded Champagne house, has unveiled its new “Twist the Script” campaign, celebrating bold creativity and the brand’s rich history. The campaign features striking artwork by acclaimed British artist Miles Aldridge, showcasing Piper-Heidsieck’s tradition of redefining conventions since its founding in 1785.
At the core of “Twist the Script” are four pivotal moments from the brand’s past, reimagined through Aldridge’s cinematic lens. These moments highlight Piper-Heidsieck’s adventurous spirit, including its inventive navigation of Prohibition-era challenges and its enduring association with Hollywood icon Marilyn Monroe.
A vibrant mural, created by Colossal Media, showcases Aldridge’s art in Brooklyn’s Williamsburg neighborhood, located at Wythe Avenue and North 10th Street. The mural, which embodies the Champagne house’s daring essence, was on view until October 4.
Aldridge expressed excitement over the creative process, stating, “The brand’s joyful disobedience gave me the creative freedom to explore its unique history.”
The “Twist the Script” campaign also acknowledges modern achievements, such as the appointment of 31-year-old Émilien Boutillat as Chef de Caves in 2018, and Piper-Heidsieck’s groundbreaking B Corp certification for sustainability efforts. According to Boutillat, the house is dedicated to innovation across all facets, from winemaking to packaging.
As the official champagne of the Miami Open and enjoyed in over 100 countries—seeing a bottle popped every six seconds—Piper-Heidsieck continues to symbolize excellence in champagne production. The brand remains committed to future advancements, including robotic technologies for sustainable viticulture.
For more details on the campaign, visit www.piper-heidsieck.com.