Panerai Presents: La Merenda d’Oro
Celebrating the modern golden age of Italian history, Panerai will take audiences back to the 1970s era of beautiful design, sensory culture, and community ideals which set the foundation for iconic Italian identity the world still envisions today, through a contemporary interpretation of one of the most notable and recognizable bars in cosmopolitan period Milan – the espresso bar. The installation hopes to bring people together for a “Golden Break” of laughter, shared ideas, and collective inspiration. The artistic moment reflects the same community focus at the heart of Panerai – the original, and only luxury Italian watch brand, since it began in 1860; and demonstrates once and for all that bringing people together is still the most important thing.