Norwegian Cruise Line (NCL) announced its new brand positioning, “MORE,” emphasizing its commitment to providing guests with a wealth of options during their vacations. This initiative includes the launch of the all-new ‘More At Sea™’ package, which promises greater variety, elevated offerings, and enhanced guest experiences.
Beginning January 1, 2025, the ‘More At Sea’ package will replace the previous ‘Free At Sea’ offering, delivering an expanded selection of premium beverage choices, additional specialty dining meals, and upgraded internet connectivity through Starlink’s high-speed Wi-Fi. Each guest will now receive 150 dedicated Wi-Fi minutes and access to high-quality beverages, including globally recognized brands like Grey Goose vodka and Casamigos Tequila.
The redesigned package will also allow guests on voyages of seven days or longer to indulge in more culinary experiences with increased appetizer and dessert options. Additional perks include a $50 credit per shore excursion for the first guest, free airfare for the second guest, and complimentary sailing for third and fourth guests on select voyages.
David J. Herrera, president of NCL, highlighted the importance of guest feedback, stating, “We have invested a lot of time listening to our guests…what they want is to see more, do more, and enjoy more when they vacation with us.”
NCL is enhancing its entertainment offerings as well, with a focus on diverse programming throughout its fleet. Upcoming shows will feature greater global appeal, including the debut of **’Revolution: A Celebration of Prince’** aboard the new Norwegian Aqua in 2025. Revamped productions like **”Elements: The World Expanded”** and **”Syd Norman’s Presents: Rumours”** will also be introduced to offer even more captivating entertainment experiences.
To streamline the guest journey, NCL plans to launch a new mobile app by the end of this year, designed to simplify cruise planning and enhance ease of use for reservations, check-ins, and itinerary tracking.
Looking ahead, NCL’s newest ships, Norwegian Aqua and Norwegian Luna™, set to debut in 2025 and 2026, will introduce innovative attractions such as the Aqua Slidecoaster—the world’s first hybrid rollercoaster and waterslide—and new dining experiences featuring a Thai specialty restaurant and a plant-based eatery.
With over 600 unique itineraries to 450 destinations and ongoing enhancements across its fleet, NCL remains steadfast in providing travelers with unparalleled variety, choice, and value. For more information or to book a cruise, visit www.ncl.com or call 888-NCL-CRUISE.