Miami joins New York as a key city in Brugal’s latest campaign celebrating over 130 years of family-crafted rum. Developed with Hudson Rouge, the new campaign highlights the Brugal family’s five-generation legacy of passion, dedication, and mastery in rum making.
Launched this week, the campaign features striking visuals and high-impact out-of-home ads in Miami’s bustling areas, along with a digital push guiding consumers to an immersive online experience. To connect passionate enthusiasts, Brugal is also hosting the Brugal Social Club in Miami, where locals can explore the brand’s rich history and enjoy craft cocktails.
Rooted in family, legacy, and craftsmanship, this campaign elevates Miami’s vibrant spirits culture and solidifies Brugal’s position as a premier rum brand rooted in passion.
For additional information on Brugal and to learn more about its signature double-aging process and bespoke cask-toasting techniques, please visit Brugal-Rum.com.