The Miami Open presented by Itaú is ready to serve up an array of vibrant theme days for the 2025 tournament, promising an exciting blend of culture, entertainment, and world-class tennis. Set against the backdrop of Hard Rock Stadium from March 16 to March 30, this year’s event will not only showcase top-ranked athletes but also engage fans like never before.
Kicking off the festivities, Brazilian Heritage Day, presented by Itaú on March 19, invites spectators to immerse themselves in Brazilian culture. Guests can indulge in specialty coffee and refreshing Caipirinhas during happy hour while enjoying lively samba performances, drumming ensembles, and a Brazilian DJ spinning tunes that echo the spirit of Rio.
The celebration continues on Hispanic Heritage Day, presented by PNC Bank, on March 20. Attendees can experience the vibrant sounds of mariachi music alongside Latin-style drummers. Culinary delights from Hispanic food partners will tantalize taste buds, complemented by irresistible specialty cocktails available at select bars.
March 24 brings forth Women’s Empowerment Day, presented by Gillette Venus, where extraordinary female performers will captivate audiences with hand balance acts, aerialist performances, and enchanting violin solos. The day will feature pop-ups from inspiring female-owned businesses, including a floral truck and customizable bracelet stands, with more programming to be announced.
On March 25, the tournament proudly hosts Out at the Open, a day dedicated to celebrating LGBTQ+ pride. Expect colorful performances, giveaways, and festive cocktail happy hours throughout the day, fostering an inclusive atmosphere for all attendees.
College Night on March 27 promises to electrify the stadium with performances from renowned college DJs, LED robots, and specialty cocktails during happy hour, creating a vibrant nightlife experience amidst the tennis action.
Finally, Kids Day on March 29 will transform the venue into a family-friendly amusement, featuring face painting, airbrush tattoos, and live entertainment—all designed to ensure a day of joy and lasting memories for guests of all ages.
Tickets for the 2025 Miami Open, along with detailed information on theme days and the full schedule, are available at www.miamiopen.com.
As one of the premier tournaments on both the ATP Masters 1000 and WTA 1000 calendars, the Miami Open is celebrated for its glamorous setting—an irresistible mix of stunning beaches, luxurious accommodations, and vibrant nightlife. The event regularly attracts the world’s best players and a multitude of celebrities, delivering an unmatched atmosphere that extends beyond the sport itself.
Organized by IMG, a global leader in sports marketing and events management, the Miami Open continues to advocate for diversity and engagement, drawing upon its roots in the rich cultural tapestries of South Florida. As the largest bank in Latin America, Itaú Unibanco underscores its commitment to transformation and community by supporting this dynamic event.