In a major win for taste, Pepsi Zero Sugar proved its superiority over Coke Zero in The Pepsi Challenge, with over one million samples nationwide including in Miami. The brand achieved a 65% preference rate in Miami, solidifying its position as America’s favorite zero-sugar cola.
For 50 years, Pepsi has challenged consumers to choose better-tasting cola, and 2025’s results confirm that Pepsi Zero Sugar leads the category in flavor and consumer preference. The brand plans to expand The Pepsi Challenge in 2026, with more stops and new flavor options like Pepsi Wild Cherry Zero Sugar.
Stay tuned—Pepsi’s dominance in taste continues to grow, and Miami is part of the winning streak.
For more information, visit www.pepsico.com, and follow on X (Twitter), Instagram, Facebook, and LinkedIn @PepsiCo.