It’s a 10®, the award-winning haircare brand founded by Carolyn Aronson, has announced its first-ever U.S. college campus tour, including a stop at the University of Miami on November 8. Part of its broader 10-week, 10-campus initiative, the tour aims to connect with over 500,000 students across the country, promoting confidence, inclusivity, and self-expression.
Miami students will experience free samples of It’s a 10® Haircare, Be A 10 Cosmetics™, CLOUD Haircare, and F.A.S.T. Haircare, alongside a fun, branded tailgate event. The tour is tied to the brand’s annual celebration, National Love Your Hair Day® (October 10), transforming it into a multi-campus movement.
Additionally, students can participate as upcoming College Brand Ambassadors by sharing their experiences on Instagram and TikTok, with exclusive perks and collaboration opportunities. Follow @itsa10haircare for updates and join the movement emphasizing trusted beauty innovation and community.
To follow along with the It’s a 10 Zone College Tour, visit Itsa10Haircare.com and follow @itsa10haircare, @bea10cosmetics, @cloudhaircare, and @fasthaircare on Instagram and TikTok. On October 10, tune in to TikTok Live for a special message from Carolyn Aronson about National Love Your Hair Day® and the tour.