Miami Heat fans will soon have access to exclusive, team-branded sneaker cleaning wipes thanks to a new multi-year licensing deal between Game Face Grooming and NBALAB, the league’s sublicensing partner. The partnership launches with six NBA teams, including the Miami Heat, along with other iconic franchises like the Lakers, Celtics, Knicks, Warriors, and Bulls.
The innovative, eco-friendly sneaker wipes feature Game Face’s patented Push-Hold-Unfold™ system, ensuring easy, mess-free cleaning on-the-go. The wipes remain sealed until activation, preserving freshness and effectiveness, and are safe on all materials—including leather, suede, and canvas.
Fans can expect to see Miami Heat-branded wipes later in the 2025-26 season as the product expands across other NBA teams. This initiative highlights a growing trend of eco-conscious, high-tech sneaker care tailored specifically for passionate fans in Miami and beyond.
NBA-branded Game Face Sneaker Cleaning Wipes will be available for purchase this October on their website gamefacegrooming.com. MSRP: $15 (8-count box)