The countdown is officially on! With exactly 305 days until the FIFA World Cup 26™ kicks off in Miami, the Miami Host Committee is celebrating the milestone in true 3-0-5 fashion with a call-to-action for the city’s creative community.
To honor the milestone, the Host Committee today launched an open call for South Florida-based creatives to help shape the voice of the city’s World Cup identity. The campaign invites artists, writers, designers, and dreamers to submit a tagline that captures the essence of Miami—a unifying phrase that will be used across campaigns, content, media, and merchandise.
“This campaign is about engaging our community in a way that reflects Miami’s spirit and diversity,” said Alina T. Hudak, CEO of the Miami Host Committee. “This is a once-in-a-lifetime opportunity for Miami creatives to share their voice and be part of our city’s global showcase.”
With seven FIFA World Cup 26™ matches set to take place at Miami Stadium, this moment marks the city’s official countdown to welcoming the world to South Florida in 2025. It’s also a chance for local voices to take center stage.
“We want the world to feel what we already know: that Miami is the global capital of passion, culture, and fútbol,” said Janelle Prieto, Chief Marketing and Community Officer of the Miami Host Committee. “What better way to do that than by asking the people who live and breathe this city to help tell its story?”
Submissions are open now through August 30, 2025, and finalists will be recognized by the Host Committee and invited to help bring the campaign to life.
To submit a tagline and creative sample, visit: MIAMI WORLD CUP 26 HOST COMMITTEE: OPEN CALL FOR CREATIVES .
To stay updated on all local events and announcements, visit www.MiamiFWC26.com and follow the FIFA World Cup 2026™ Miami Host Committee on Instagram (@fwc26miami).