Lollipop Racing, the innovative next-generation racing franchise from Feature.io, has set a new standard in motorsport entertainment with the launch of Episode Zero, which amassed over 16 million views across social media platforms. Released in November and December 2025, the mini-episode is now streaming on lollipop.racing and YouTube, paving the way for a global racing universe driven by cutting-edge storytelling and brand integration.
A Cinematic World-Building Milestone
Episode Zero introduces viewers to Stage II of the Lollipop qualifiers from Bangkok, Thailand, where drivers worldwide are scouted for entry into the fictional Lollipop Racing Championship. Created with high production values and virtual filmmaking techniques, the episode offers a first look into a mysterious league shaped by the elusive figure J.Caro, capturing audience intrigue and excitement.
Strategic Brand Partnerships Elevate Authenticity
The series features prominent global partners, notably:
– Mobil 1 as the Presenting Sponsor, emphasizing its five-decade leadership in high-performance motor oils and engineering innovation, adding technical realism to the series.
– Porsche as the Official OEM Partner, showcasing iconic models like the 992-generation 911 GT3 RS and 911 GT3 R Evo as the franchise’s flagship vehicles, grounding the universe in authentic motorsport engineering.
– MSC Cruises as a new partner, expanding the series’ global narrative with travel-themed storylines tying to major ports like Miami, enhancing the series’ destination-driven dimension.
An Interactive, Future-Forward Experience
Lollipop Racing leverages Feature.io’s Smart Content™ technology, allowing fans to unlock exclusive content, participate in strategy-based interactions, and earn digital collectibles—transforming traditional viewing into an immersive experience.
Leadership and Creative Vision
Executive producers David Ayer and Marisha Mukerjee guide the franchise’s creative foundation, shaping its narrative and visual storytelling. CEO Steven Ilous emphasizes the brand’s innovation: “Episode Zero is just the beginning of what Lollipop Racing will become,” heralding a new era of entertainment where storytelling meets advanced engagement.
Setting the Stage for Global Motorsport
Filmed on location in Bangkok, Episode Zero combines compelling storytelling with sophisticated visual effects, establishing the series’ universe and its underlying call to action—inviting talented racers worldwide to chase their dreams in the championship.
As a flagship from Feature.io, Lollipop Racing aims to redefine viewer interaction through Next-Generation Storytelling®, blending entertainment with technology that energizes the motorsport experience for a digital-savvy audience.
For more updates, visit www.lollipop.racing or follow @lollipop.racing on Instagram and X. The episode is streaming now, marking the start of a groundbreaking racing franchise built for the future.