With 1 in 7 adults projected to develop kidney disease in their lifetime, the urgency for early detection, education, and innovation in kidney care has never been greater. Launched during Kidney Week, Mediaplanet’s Kidney Health campaign unites experts, patient advocates, and healthcare innovators to highlight solutions that can save lives.
The campaign covers conditions ranging from chronic kidney disease and acute injuries to rare genetic disorders and kidney cancer. Emphasizing upstream detection, equitable care access, and new treatments, it aims to improve outcomes and reduce dependence on dialysis and transplant.
NBA Hall of Famer and kidney transplant recipient Alonzo Mourning shares his personal journey from diagnosis to championing genetic testing and proactive health management. Mourning’s story underscores the importance of awareness and early intervention.
The “Kidney Health” print edition is available today in USA Today, with digital distribution across major media outlets and social platforms. For more information, visit: https://www.futureofpersonalhealth.com/campaign/kidney-and-liver/