Beauty icon Carolyn Aronson’s award-winning brand, It’s a 10® Haircare, is bringing its nationwide movement to Miami with its first college campus activation: the It’s a 10 Zone College Tour. On November 8, the tour will hit the University of Miami, marking a key stop in a 10-week, 10-campus initiative reaching over 500,000 students.
The tour offers free samples of It’s a 10®, Be A 10 Cosmetics™, CLOUD Haircare, and F.A.S.T. Haircare, plus a branded tailgate experience and the chance to become a student ambassador. This event continues the brand’s legacy of sampling, confidence-building, and engaging with the next generation of beauty consumers.
Students can participate in the Next Gen contest for a chance to become an official brand ambassador, gaining exclusive perks and collaboration opportunities. For more info and updates, follow @itsa10haircare on Instagram and TikTok.
To follow along with the It’s a 10 Zone College Tour, visit Itsa10Haircare.com and follow @itsa10haircare, @bea10cosmetics, @cloudhaircare, and @fasthaircare on Instagram and TikTok. On October 10, tune in to TikTok Live for a special message from Carolyn Aronson about National Love Your Hair Day® and the tour.