We’re thrilled to connect you with Neil Hoyne, Google’s Chief Measurement Strategist, Senior Fellow at the Wharton School, and author of the newly published book Converted: The Data-Driven Way to Win Customers’ Hearts.
Some of the world’s biggest brands have turned to Neil Hoyne for both strengthening their digital marketing strategy and helping them to find new and loyal customers. Marketers are often under a lot of pressure, facing demands for fast results, beating out competitors, and showing real ROI. This pressure can be limiting, resulting in a lot of experimentation, less than ideal campaigns, and untapped potential. Neil Hoyne will teach us how building a business around tapping into our customers using data first can help us understand who our target customers are, how we can fill their needs, and where to find more consumers just like them.
In a dynamic conversation moderated by IVY CEO and YPO Metro NY Chapter Chair Emeritus Beri Meric, we will learn the full power of data-driven digital marketing, including understanding the full value of every relationship, how to ask the right questions, and how to create a strategy that can’t be beat. We hope you will join us!
“We are in a pivotal time right now in the world of data analytics… Google’s Hoyne said smart companies are responding by moving from precision measurement to prediction. Instead of capturing more data, they are exploring what they can do with the data they already have. They also are shifting from third-party, cookie-based data to first-party data to establish more direct relationships with their customers”.
– Excerpt from “Marketing the Future: How Data Analytics Is Changing”, Knowledge@Wharton
Tuesday, March 1 Live Zoom Video Conference
- 12:00-1:00pm ET: Fireside Chat with Neil Hoyne & Beri Meric + Audience Q&A
- A private members-only link will be sent to those who register
To receive complimentary tickets to this event, please activate your free month of IVY Gold Membership using code IVYGOLDJOIN.