The debut of Sweat USA powered by Reebok – the nation’s first All-Star Fitness Festival – promised to make South Florida sweat over Columbus Day Weekend, and over delivered on its oath as more than 3,000 wellness enthusiasts attended The Miami Beach Convention Center to take their health and fitness lifestyle to the next level, with the support of The Miami Beach Visitor and Convention Authority.
Sweat USA Fitness Festival and Expo, considered to be the first event of it’s kind in the country, saw the nation’s wellness industry converge under one roof, as some of today’s most renowned personalities from the world of health and fitness touched the lives of thousands of fans, who traveled from as far as Brazil and the United Kingdom to workout alongside their idols and experience the latest industry trends. Jillian Michaels joined esteemed fitness personalities Tony Horton (P90X) and Shaun T. (Insanity), among an abundance of other celebrated names, to bring a weekend of highly anticipated physiological excellence to over 100,000 square foot of exhibition space in the epicenter of South Beach.
The three-day event comprised of a cutting-edge daily fitness, health and wellness Expo, encompassing more than 100 exhibitors showcasing today’s most advanced and progressive health and fitness brands and wellness solutions, ranging from nutritional plans, dietary supplements and training equipment through to home-based exercise resources, gym programs and the latest beauty products. Starting on Saturday, October 12th, Sweat USA initiated its schedule of morning and afternoon workout sessions, featuring a series of classes conducted by Sweat USA’s headlining celebrity fitness trainers. The wide variety of classes brought experiences ranging from Zumba, Yoga, Pilates, Flywheel Cycling, MMA, Crossfit, Piloxing and Surfset, to the most serious fitness professional and for the more casual health enthusiast looking to diversify their workout routine.
“Our inaugural event in Miami Beach was a resounding success,” said Joseph Anthony, founder of Sweat USA and VITAL Sports & Entertainment. “This weekend began our five-year mission towards Sweat USA establishing Miami as the true fitness capital of the world and our unprecedented event concept attracted people from more than 20 states and seven countries around the world. We would like to thank the City of Miami Beach as well as our amazing sponsors and partners for helping to make Sweat USA a massive hit. We look forward to returning next year when fitness enthusiasts across the country and internationally can expect an even bigger Sweat!”
Thousands pre-registered online at www.SweatUSA.com for the opportunity to join Jillian Michaels, as she made a rare South Florida appearance to share the secrets and behind ultimate weight loss and total body transformation, through her newest fitness regimen Jillian Michaels BODYSHRED. Avid followers of the Biggest Loser host waited in line for hours to participate in her two classes, that were packed to capacity, before joining spectators in front of the main stage for her keynote speech and audience q&a.
Some enthusiasts took their Columbus Day Weekend workout to the next level after joining Shaun T. for some INSANITY. The program’s creator pushed participants past their limits over two classes with a workout packed with Plyometric drills and nonstop intervals of strength, power, resistance and core ab training. Also headlining on Sunday’s program, as a highlight of the weekend, was P90X, conducted by the legendary Tony Horton. This high-energy, fast paced class gave attendees a chance to experience the new P90X3 – newly developed by Horton, who hit the exhibition floor after his classes to sample some of the latest innovative workout routines offered by Sweat USA. PILOXING creator, Viveca Jensen, created a huge buzz throughout the Expo with her mix of Pilates and boxing that gave participants a high-octane, fat torching and muscle-sculpting workout, whipping everyone into shape. Renowned Zumba® instructor Heidy Torres delighted Miami’s Latino audience as she led the festivities inside The Miami Beach Convention Center with a series of high-energy dance classes. Creator of the world famous Brazilian Butt Lift, native South American, Leandro Carvalho, shared his signature moves in front of dozens of fans, while South Florida native and celebrity fitness model, Jennifer Nicole Lee, hosted her JNL Fusion class and revolutionary workout program that helps lose weight, burn fat and build lean sexy muscles.
Wilhelmina Models hosted its Fitness Model Search in the main exhibition hall, inviting attendees to sign-up to become selected as the agency’s next brand ambassador, while the Wilhelmina Fitness Model Bootcamp held its intensive 4-part fitness experience led by Nike Master Trainer, Traci Copeland, “The Next Fitness Star” finalist, Jam Murphy and CJ Koegel from MTV’s “Real World” and “Battle of the Seasons.” Jennifer Pansa led the power yoga practice each morning at The Mondrian South Beach, together with Vera Kalyan, Reebok’s yoga instructor, while Sweet + Thrasher Pilates also hosted morning poolside sessions focusing on strength and flexibility.
Also among the thousands of attendees at Sweat USA in Miami Beach was Daymond John, from Shark Tank, and supermodel, Karolina Kurkova.
The genesis for the annual Sweat USA Miami Beach Fitness Festival is to expose consumers to the latest trends, options and resources available on the market today in the health, fitness and wellness genres, through bringing the industry, and its leaders, together under one roof within a city whose residents seek a healthy and active lifestyle. For further information, visit www.SweatUSA.com or Like Sweat USA on Facebook at facebook.com/Sweat USA. Follow @SweatUSA.
Photo of Daymon John (Shark Tank) and Supermodel Karolina Kurkova at Sweat USA