If there’s one event you can’t afford to miss this season, it’s the launch of Hublot’s Big Bang Unico Summer 2025 and the unforgettable Hublot Summer celebration that accompanies it. Since 2017, the Swiss luxury watch brand has been beach-hopping through the most exclusive Mediterranean hotspots, and this year, Miami is the latest seaside stop in its sun-soaked voyage.
At a star-studded event in Mykonos, Hublot Ambassador and world’s fastest man Usain Bolt, along with DJ duo Meduza’s Mattia Vitale, set the tone for a celebration that blends bold energy with coastal elegance. The scene was drenched in vibrant shades of Mediterranean blue and sun-kissed orange—mirroring the spirit of the new timepiece designed to evoke endless summer days.
A Summer Statement Piece
The Big Bang Unico Summer 2025 encapsulates the essence of sun, sea, and freedom. Crafted from Hublot’s signature high-tech ceramic, the micro-blasted orange case glows like the golden hours, while the sky-blue bezel echoes the endless horizon. Weighing light as a sea breeze yet tough enough for any adventure, it boasts 100 meters of water resistance, making it perfect for spontaneous dives or poolside lounging.
This versatile piece features Hublot’s patented One-Click strap system—offering three interchangeable straps in sky blue, dark blue, or orange, all with white-lined rubber to match any mood or outfit. Whether heading to a pool party, sunset cruise, or a lively beachside gathering, the Big Bang Unico Summer adapts effortlessly, embodying the brand’s philosophy of Art of Fusion.
Innovation in Every Detail
Since revolutionizing ceramic in 2018, Hublot’s high-tech color ceramic technology delivers vibrant, scratch-resistant, and unbreakable materials that push the boundaries of durability and style. Paired with the in-house Unico manufacture movement—a hallmark of precision and reliability since 2010—the Big Bang Unico Summer 2025 is a masterclass in horological innovation.
A Legacy of Disruption
Founded in 1980 with the daring idea of pairing gold cases on rubber straps, Hublot became a disruptor in the watch world. Its iconic Big Bang collection, introduced in 2005, launched the brand into international fame—and for good reason. Celebrated with the Grand Prix d’Horlogerie de Genève’s Best Design award, the Big Bang’s bold, layered aesthetics revolutionized modern watchmaking.
What’s more, Hublot’s DNA is rooted in the Art of Fusion—combining tradition with innovation, art with science, and sport with culture. This ethos is reflected not only in its watches but also through partnerships with FIFA, UEFA, major music festivals, and gastronomic stars, creating a lifestyle that celebrates shared moments of triumph and joy.
A Look Back at 20 Years of the Big Bang Revolution
Since its debut in 2005, the Big Bang has transformed the landscape of contemporary horology. Marking its 20th anniversary, the collection continues to push boundaries with exclusive materials, in-house movements like Unico and Meca-10, and a bold aesthetic that remains as relevant as ever. As Julien Tornare, CEO of Hublot, puts it, “The Big Bang isn’t just a watch; it’s a revolution in style and innovation.”
This summer, Hublot invites you to experience the art of fusion—where sun, sea, and science come together in one unforgettable timepiece and celebration.
Stay tuned for more from Hublot, where boldness is built into every second.