A new study from Heineken reveals that despite 94% of Americans being part of group chats, only 29% meet their friends in person more than once a month. Yet, 80% wish they could connect more offline, and 83% say in-person meetups leave them feeling energized and recharged.
To champion real-life connections, Heineken launched the “Group Chat Bar” — a pop-up in NYC inspired by pro-basketball star Josh Hart and his “Cold Water” group chat. The bar transformed inside jokes and memes into a live experience, emphasizing that nothing beats real-world socializing.
Heineken is also running a nationwide contest where a lucky group chat can win its own in-person Group Chat Experience, reinforcing its #SocialOffSocials campaign. The brand continues to promote authentic moments over virtual chats, highlighting that a genuine social life is irreplaceable.
Heineken Group Chat Bar posts on social or heading directly to Heineken.com/us/en/promos/GroupChatContest consumers can enter for a chance to win their very own Heineken Group Chat Experience. Visit the contest link for more details.
