- Dual-phase innovation dissolves makeup, excess oil, and dirt, while providing 24 hours of hydration and without stripping skin
- Supported by Board-certified dermatologist Dr. Angelo Landriscina, underscoring the science-backed formula and dermatologist-trusted ingredients
- Endorsed by Gen Z fan favorites Melinda Melrose, Kennedy Eurich, and Amanda McCants
Galderma, the pure-play dermatology category leader, today announced the launch of the Cetaphil Nourishing Oil to Foam Cleanser, a first-of-its-kind formula designed to deeply cleanse while preserving hydration and supporting the sensitive skin’s moisture barrier. Developed with dermatologists and brought to life through a vibrant team of medical experts and content creators, the cleanser sets a new standard for a gentle-yet-effective, hydrating cleanse.
Many cleansers leave skin feeling dry, tight, or stripped. Cetaphil’s Nourishing Oil to Foam Cleanser transforms from a silky oil to a refreshing foam on contact with water, delivering a sensorial cleanse and rinsing clean without residue. Designed for normal-to-dry sensitive skin, this new launch provides a smarter solution for everyday cleansing. It effectively melts away makeup, excess oil, and dirt, while boosting hydration for up to 24 hours. As the essential first step in any skincare routine, it also removes sunscreen and makeup, making it ideal for double cleansing or standalone use.
Formulated with ingredients trusted by dermatologists, the cleanser features PENTAVITIN®*, a powerful humectant that locks in moisture and helps defend against dryness; flaxseed oil to help reduce the appearance of redness, and it is rich in omega fatty acids to nourish; and a blend of niacinamide and panthenol to support barrier function and to help even skin tone. Developed without parabens or fragrance, the product has shown significant improvements in hydration, and overall skin barrier health after just one use, with 81% of consumers agreeing their skin felt hydrated and nourished after use.
“Our goal with this new Cetaphil Nourishing Oil to Foam Cleanser was to engineer a cleanser that delivers clinically-backed efficacy without compromising on skin tolerance. By combining PENTAVITIN® for long-lasting hydration with flaxseed oil’s naturally soothing properties, we created a formula that not only cleanses deeply but also actively supports the skin’s moisture barrier: a critical need for sensitive skin types.”
MATTHEW MECKFESSEL
HEAD OF U.S. MEDICAL AFFAIRS
AESTHETICS, CONSUMER AND SKINOVATION LAB
GALDERMA
Bringing the product launch to life, Cetaphil is reuniting with four returning brand partners** and trusted voices who continue to reflect the diversity, depth, and authenticity of today’s skincare conversation. From science-backed insights to unfiltered realness, each brings a distinct perspective to the campaign.
Kennedy Eurich**, known for her candid life updates and diverse Gen Z audience, lends an approachable and trustworthy voice. Melinda Melrose**, the reality star-turned-TikTok beauty guru, showcases how Oil to Foam fits seamlessly into her no-fuss, real-world routine. Amanda McCants** delivers her signature humor through skit-led storytelling, making skincare engaging and relatable. Lastly, board-certified dermatologist Dr. Angelo Landriscina** breaks down the science in a way that’s both accessible and credible, reinforcing the brand’s commitment to clinically backed care.
“For those with sensitive skin, finding a cleanser that delivers a deep clean without irritation can be a real challenge. This formula gets it right – it thoroughly removes makeup, product buildup, and residue while reinforcing the skin’s natural moisture barrier, which is critical for overall skin health. Cetaphil consistently delivers science-backed solutions I trust and personally use.”
DR. ANGELO LANDRISCINA
BOARD-CERTIFIED DERMATOLOGIST
Cetaphil Nourishing Oil to Foam Cleanser is available now at retailers nationwide. To learn more or shop directly, visit www.cetaphil.com or follow @Cetaphil on Instagram and TikTok for exclusive content and behind-the-scenes moments with the campaign talents.