FOX Entertainment has announced an equity stake in HOLYWATER, a leader in the booming $8 billion global vertical video market. This strategic partnership advances FOX’s goal of shaping next-generation storytelling by harnessing cutting-edge technology and creator-driven content.
HOLYWATER, with over 55 million users, produces premium vertical series across genres like drama, thriller, and romance, and is delivering content through platforms like My Drama, My Passion, and My Muse. The deal includes the production of over 200 vertical video titles for FOX’s My Drama platform, including series like Billionaire Blackmail and Bound by Obsession.
This partnership aligns FOX’s iconic brand with innovative, creator-focused storytelling, while expanding its reach into the fast-growing vertical content space. FOX aims to cultivate new talent and immersive content experiences for global audiences across all platforms.