FAIRMONT AND BMW KICK PARTNERSHIP INTO HIGH GEAR
– Luxury Brands Partner to Offer New Chauffeured Car Service to Guests –
TORONTO, November 3, 2009 – Committed to providing anticipative service and a personalized luxury experience that its guests have come to know and expect, Fairmont Hotels & Resorts has expanded its partnership with BMW to offer members of the brand’s guest loyalty program, Fairmont President’s Club (FPC), complimentary access to BMW X5 xDrive 35d Sport Activity Vehicles during their stay. The new Advanced Diesel-powered hotel courtesy vehicles, available at Fairmont’s world-class hotels across Canada, will be on hand to transport guests around the destination in style. Guests may be chauffeured for a range of purposes including attending meetings outside the hotel, exploring the local destination and much more.
“Like Fairmont, BMW is a highly respected brand that is well known for its dynamic product offerings and steadfast dedication to service,” said Brian Richardson, Vice President, Brand Marketing for Fairmont Hotels & Resorts. “Consequently, we believe synergies exist on a number of levels and are excited to be working with BMW on this experiential marketing initiative. Furthermore, the addition of high performance luxury vehicles to our collection of amenity offerings enables us to extend the luxury experience outside of the hotel, while providing our most frequent guests with a benefit that will enhance their travel experience. ”
The BMW X5 xDrive 35d is equipped with an array of latest-generation EfficientDynamics diesel technology, and is amongst the most efficient and cleanest running BMW vehicles ever produced for the Canadian market. With an average fuel consumption of 9.3 L/100km, this Sport Activity Vehicle is the most fuel efficient in its class, and is fully compliant with Canadian emissions regulations for nitrogen oxides. The variable twin turbo 3.0 litre inline six cylinder engine boasts an astounding 425 lb-ft of torque and 265 hp, while producing 25% less CO2 emissions than comparable gasoline powered engines.
“Providing Fairmont with a fleet of efficient and dynamic BMW X5 Advanced Diesels represented an excellent opportunity to showcase our growing product line of Advanced Diesel and ActiveHybrid technology to a highly coveted group of luxury travelers from around the world,” said Marc Belcourt Brand Communications Manager BMW Group Canada. “Being able to support Fairmont’s most loyal customers with luxury transportation, while introducing people to our most attractive products is an exciting and rewarding proposition. Placing our low emission, Advanced Diesel technology at luxury properties in city centres and pristine resort settings furthers our commitment to and encourages a more efficient and dynamic driving experience.”
Expanding on their relationship, Fairmont and BMW will also work closely on a number of exciting co-branded marketing opportunities and will extend special benefits and privileges to their respective network of frequent guests and loyal customers. Earlier this year, Fairmont introduced a complimentary hotel bicycle service featuring BMW Cruise Bikes at select hotels across Canada. The state-of-the-art bikes grant active and adventurous travellers the opportunity to tread lightly on the environment and explore the landscapes of Fairmont’s distinctive locales on a dynamic mode of transportation.
This thoughtful new benefit is reserved exclusively for members of Fairmont President’s Club. Free to join, FPC provides guests with special benefits and privileges designed to reflect individual travel preferences and offer an enhanced level of service. Personalized travel profiles afford members customized stay experiences, while in-hotel benefits include private check-in, complimentary room upgrades, adidas workout gear, free high-speed Internet access, and TaylorMade golf clubs at select locations. Guests can enrol at time of booking or online at www.fairmont.com/fpc.
###
ABOUT FAIRMONT HOTELS & RESORTS
A leader in the global hospitality industry, Fairmont Hotels & Resorts is a celebrated collection of 59 distinctive hotels, which includes iconic landmarks like The Fairmont San Francisco, Fairmont The Norfolk, Nairobi and Canada’s Fairmont Banff Springs and more than 20 new properties in development, including London’s The Savoy and the Fairmont Peace Hotel in Shanghai re-opening next year following extensive restoration programs. Fairmont hotels are one-of-a-kind properties where sophisticated travelers can discover culturally rich experiences that are authentic to the destination. Situated in some of the most exclusive and pristine areas in the world, Fairmont is committed to responsible tourism and is an industry leader in sustainable hotel management with its award-winning Green Partnership program.
Fairmont is owned by Fairmont Raffles Hotels International, a leading global hotel company with 94 hotels worldwide under the Raffles, Fairmont and Swissôtel brands. The company also manages Fairmont and Raffles branded Residences, Estates and luxury private residence club properties. For more information or reservations, please call 1-800-441-1414 or visit www.fairmont.com.
ABOUT BMW
BMW Group Canada, based in Whitby, Ontario, is a wholly-owned subsidiary of BMW AG and is responsible for the distribution of BMW luxury performance automobiles, Sports Activity Vehicles, Motorcycles, and MINI. BMW Group Financial Services Canada is a division of BMW Group Canada and offers retail financing and leasing programs and protection products on new and pre-owned BMW and MINI automobiles, as well as retail financing for new and pre-owned BMW Motorcycles. A total network of 40 BMW automobile retail centres, 19 BMW motorcycle retailers, and 25 MINI retailers represents the BMW Group across the country.
CONTACT:
Mike Taylor
Fairmont Hotels and Resorts
416/874-2457
mike.taylor@fairmont.com
Stacy Morris
BMW Group Canada
905/428-5076
stacy.morris@bmwgroup.ca