A decade of growth, global expansion, and innovation, driven by commitment to partner wineries, talent development, and Italian wine culture
Ethica Wines, an international group specializing in the distribution of premium Italian wines, marks its tenth anniversary with the creation of a special artwork by New York street artist GIZ, which pays homage to the company’s guiding manifesto and core values.
The artwork celebrates a journey of growth and creativity in an international and urban context, while also highlighting the company’s ongoing commitment to supporting its clients, distributors, and partners, with the goal of promoting Italian wine culture in key international markets.
Ethica Wines kicked off its tenth-anniversary celebrations at Wine Paris 2026 with the presentation of this initiative in an intimate and prestigious setting at the Raffles Hotel in Paris. The celebrations will continue at Vinitaly 2026, one of Italy’s leading international wine exhibitions – where Ethica Wines will present the artwork to partner wineries, distributors, and industry professionals, honoring a decade of shared growth and the relationships that have shaped its first ten years.
“As we enter our second decade, we remain committed to the principles that guided our first: proximity to markets, disciplined selection, operational excellence, and long-term responsibility,” said Francesco Ganz, CEO of Ethica Wines. “We keep to embrace the entrepreneurial spirit that has always driven us. We are deeply grateful to the partner wineries, clients, and stakeholders who have shared this journey, and we look forward to continuing to support Italian wine worldwide, fostering expertise, creativity, and meaningful relationships in every market we serve.”
The anniversary follows the company’s 2025 recognition by the Financial Times as one of the Fastest-Growing Companies in the United States, underscoring Ethica Wines’ strong North America expansion and innovative approach to bringing premium Italian wines to a global audience.
A Decade of Growth and Achievement
Since its founding in 2016, Ethica Wines has grown from a small entrepreneurial initiative into a fully integrated global organization, employing more than 100 professionals and generating over $140 million in revenue. Its disciplined approach – focusing on quality selection, operational excellence, and long-term partnerships – has driven expansion across North America and the Asia-Pacific region.
A Different Approach to Wine Distribution
From the beginning, Ethica Wines has prioritized building a direct presence in its markets, establishing local teams across commercial, marketing, logistics, administrative, and IT functions to ensure operational continuity and consistent brand representation for partner wineries.
Investing in People, Knowledge, and Technology
Central to Ethica Wines’ model is the World Wine Pro program, an internal training platform that equips team members with deep expertise in every winery represented. This ensures that sales and marketing professionals operate with the same knowledge and care as the producers themselves, strengthening relationships with distributors, retailers, and hospitality partners. Ethica Wines has developed proprietary tools that enable data-driven decisions, streamline field execution, and optimize sales strategy.
By combining technology with local market expertise, the company helps partner wineries navigate complex North America and Asia Pacific distribution networks, regulatory environments, and trade dynamics with confidence and consistency.
Ethica Wines operates today as a unified organization through four strategic hubs – Miami, New York, Trento, and Bangkok.