International cosmetics brand LAMEL expands its North American presence, now available at Sally Beauty stores across the U.S. and select Canadian locations. This milestone follows a successful initial rollout in 500 Sally Beauty locations, marking a significant step forward in the brand’s global journey.
This retail expansion follows LAMEL’s recognition as the winner of Sally Beauty’s 2023 Cultivate Accelerator Program – an initiative created to support and elevate small businesses, bringing innovation to the beauty space. The award recognition marked LAMEL’s first entry into the U.S. retail market, and now, fueled by rapid growth, the brand is poised for their expanded North American availability across Sally Beauty stores.
“We are not just creating makeup, we are building a platform for freedom, confidence, and creativity,” said Natalia Iaromenko, Founder of LAMEL. “Partnering with Sally Beauty has been a transformative milestone for our brand. Their commitment to uplifting emerging voices in beauty aligns perfectly with our mission. Expanding into Sally Beauty stores across the U.S. and Canada means we can now connect with even more individuals, inspire bold self-expression, and continue to redefine what beauty means today. This is a significant step, not just for LAMEL, but for everyone who believes in authenticity over conformity.”
“LAMEL’s mission to empower self-expression is a common goal that we’re proud to champion while furthering our commitment to provide quality products to serve our customers’ ever-changing needs,” said Maryann Herskowitz, Group Vice President of Merchandising at Sally Beauty.
Now available in over 20 countries, LAMEL continues to push boundaries in the beauty industry by creating a space where everyone has a voice and the freedom to experiment.
For more information, visit LAMEL at https://lamelcosmetics.com and follow the brand on Instagram and TikTok.
LAMEL products are available at Sally Beauty stores and online at https://www.sallybeauty.