Empower has announced a strategic partnership with the 2026 Formula 1 Crypto.com Miami Grand Prix, becoming an Official Event Supporter of one of the world’s premier sporting events. Set for May 1-3, the race will feature Empower’s prominent branding and exclusive fan experiences throughout the circuit.
Key highlights include the Empower Vista at Turn 1—a premium trackside viewing platform overlooking the race’s most exciting corner—and Sunrise Key presented by Empower, a vibrant fan zone on the Grand Prix campus. The partnership also integrates digital and social media activations to engage Formula 1’s rapidly growing U.S. audience, which now exceeds 52 million fans.
As Formula 1 continues gaining momentum in America, with rising viewership and increasing relevance among Gen Z consumers, Empower’s alignment with the sport reflects shared values of innovation and forward-thinking.
CEO Edmund F. Murphy III emphasized, “This partnership embodies our commitment to engaging fans and supporting life’s biggest moments with confidence.”
With a strong presence at Hard Rock Stadium and extensive sports sponsorships—including the Denver Broncos and LPGA Tour—Empower’s involvement in the Miami Grand Prix marks a new chapter in sports marketing, connecting the brand to global prestige and dynamic fan experiences.
More activations and experiences will be revealed closer to race weekend, promising an unforgettable partnership driven by performance and innovation.