In a bold move blending sophistication with speed, Whispering Angel has turbocharged its presence in the world of motorsport—announcing an expanded partnership with Formula 1® as the sport’s official rosé. From the shimmering streets of Monaco to the historic circuits of Silverstone, this iconic brand continues to amplify its signature harmony of elegance and exhilaration along the most adrenaline-charged race weekends.
Since its debut as the Official Rosé Partner earlier this season, Whispering Angel from Château d’Esclans has been turning heads, infusing the high-octane world of F1 with a splash of Provençal luxury. With activations already energizing grandstands at Miami, Emilia-Romagna, Imola, Monaco, and Barcelona, the brand now shifts gears for one of the most anticipated events on the calendar: the British Grand Prix at Silverstone.
A Heritage as Rich as Its Rosé
Silverstone isn’t just another stop on the F1 tour; it’s the birthplace of the World Championship, where the roar of engines first echoed in 1950, setting the stage for the global racing spectacle we know today. This summer, Whispering Angel raises a glass to that legacy, bringing its signature blend of refinement and celebration to a circuit steeped in history.
Crafted with care in the heart of Provence under the visionary eye of Sacha Lichine, Whispering Angel has led the global rosé renaissance since 2006. Its delicate pale hue and crisp profile evoke a sense of lightness and sophistication—traits perfectly aligned with the thrill and precision of Formula 1. Just as the sport embodies perfection in motion, each sip of Whispering Angel promises a moment of pure elegance amid the adrenaline.
From Trackside to Toasts: Elevating Experience
Building on the momentum of its immersive activations at venues like Emilia-Romagna, Monaco, and Barcelona, Whispering Angel continues to elevate race weekends—transforming fleeting moments into enduring memories. Whether enjoyed trackside or celebrated in luxurious hospitality suites, the rosé’s presence complements the racing spectacle with a touch of class, turning every toast into an experience.
“Having been served in the F1 Paddock Club for the past 15 years, we are thrilled to elevate our partnership with this iconic sport,” said Sacha Lichine, Founder and CEO of Whispering Angel. “As we accelerate toward the checkered flag, we’re proud to bring our signature style to the fastest, most glamorous races around the world.”
Driving Luxury Forward
Emily Prazer, Chief Commercial Officer at Formula 1®, echoed the excitement: “This partnership exemplifies the union of precision, performance, and elegance. Whispering Angel seamlessly integrates into our hospitality areas, elevating the fan experience and reinforcing F1’s status as a leader in luxury sport and entertainment.”
With plans to showcase its signature activations at upcoming circuits—including Spa, Budapest, Zandvoort, Monza, Singapore, Austin, Mexico City, São Paulo, and Las Vegas—Whispering Angel is steering full throttle into the season’s second half, championing a lifestyle rooted in excellence and style.
As the engines rev and the checkered flag looms, one thing is clear: Whispering Angel isn’t just riding the wave of Formula 1—it’s redefining what it means to drink in the thrill of victory, one elegant sip at a time.