The Miami International Wine Fair 2009
Conversation with David Bernard, Co-founder of The Miami International Wine Fair
By: Daedrian McNaughton
The Miami International Wine Fair, owned and managed by VINTRADE LLC, has once again poured success into the hearts of wine enthusiasts. Established by David Bernard in partnership with Madrid’s Emporio Ferial S.A., this fair has blossomed over its seven-year run to become the country’s leading wine trade show and Florida’s largest wine tasting event.
In a city synonymous with vibrant nightlife and sun-soaked beaches, the fair attracted more than 6,700 attendees this year, showcasing over 1,500 wines from 20 countries. This marked another milestone for Florida, now ranked second in the nation for wine consumption, trailing only behind California. Despite an economic downturn that has affected numerous sectors, the fair experienced a remarkable increase in attendance, leaving organizers quite pleased with the outcome.
“The economic downturn didn’t seem to hit us,” Bernard shared, highlighting how alcohol and entertainment have paradoxically thrived during tough times. “While restaurant sales are down over 10 percent, supermarket and retail outlet sales have surged. Total wine consumption in the U.S. is actually up by almost 1 percent, which is impressive given the current crisis.”
Florida’s flourishing wine culture was a key factor in choosing Miami as the host city. Bernard noted that the state has seen a significant rise in wine consumption, overtaking New York in 2004 and now accounting for roughly 8 percent of the country’s total wine consumption. With approximately 80 million tourists flocking to Florida each year, it’s no surprise that Miami serves as an alluring backdrop for such events.
“Not only do we have a growing local population, but the influx of tourists contributes to higher consumption rates,” he explained, emphasizing Miami’s role as a connection point between Europe and Latin America—regions celebrated for their wine production.
Looking ahead, Bernard emphasized the potential for expansion. “We see a market opportunity for another event of similar size in Southern California,” he said. Plans are already underway for April 2011, aiming to replicate the Miami fair’s success.
For newcomers to the world of wine, Bernard offered sage advice. “You have to go out and taste as many wines as you can,” he urged. Building relationships with local wine retailers and participating in tastings were among his recommendations. “Find something you like, understand that category, and then explore. Don’t hesitate to experiment with different price points or varietals.”
As for the future of the Miami International Wine Fair, Bernard is optimistic. The highly anticipated Collectors Club, a VIP section featuring premium wines, will make a comeback in 2010. The fair plans to expand its exhibit space to around 80,000 square feet, offering guests the chance to taste about 2,000 wines from various regions.
“The signs indicate we’re coming out of the slump,” he remarked, referencing recent economic growth. “We aim to create a more comprehensive experience with seminars, networking opportunities, and, of course, fantastic tastings.”
With the successful blend of innovation and tradition, the Miami International Wine Fair continues to be a celebration of wine, community, and culture. For those eager to learn and taste, this annual event remains a must-visit, uniting wine lovers from all walks of life.
For more information on the Miami International Wine Fair, visit www.miamiwinefair.com.