Chevy’s Super Bowl Campaign Kicks Off in the Keys
This year’s Chevrolet Super Bowl commercial launched its nationwide production with an opening shot in the Florida Keys, showcasing some of the state’s most iconic roadways. To capture the power and precision of the new Corvette, production company RadicalMedia selected the legendary Seven Mile Bridge and dynamic locations throughout Key West. To achieve the high-speed precision driving shots, the team relied on Filmotechnic’s Florida-based U-Crane Camera Car, operated by experienced U-Crane operator Michael Jordan alongside professional arm car driver Robert McIlvaine. Their expertise and coordination were instrumental in capturing the dynamic running footage that brings the commercial’s performance sequences to life. The production not only highlights Florida’s unique locations, but also underscores the depth of skilled crew and specialized equipment available statewide, reinforcing Florida’s capacity to support major national campaigns at the highest level.