Carrera Eyewear, the iconic brand known for pioneering sporty, fashionable eyewear, is turning cities into living canvases with its latest art initiative, “Four Cities. One Bold Vision.” The campaign, which kicked off in Sacramento, Dallas, and Toronto, will culminate in Miami from June 11 to June 16 with a vibrant mural project featuring local artist Hiero Veiga (@hieroveiga).
A Bold Celebration of Art and Community
Part of the Safilo Group portfolio, Carrera has long championed bold individuality and stands out from the crowd. Now, through this traveling art project, the brand is spotlighting the spirit of each city by partnering with talented local artists to create large-scale murals in high-profile spots. The goal: to capture the unique vibe and soul of each community through the distinctive lens of Carrera eyewear.
Hiero Veiga, a Miami native celebrated for his kaleidoscopic designs and abstract compositions rooted in light and color, leads the Miami leg of the project. His work reflects the vibrancy and energy of Miami’s artistic scene, making him a fitting choice to conclude the tour in the Magic City.
Miami’s Artistic Heartbeat
The final murals will be painted at 2509 North Miami Avenue, a hotspot of local creativity. Veiga’s dynamic, kaleidoscopic visuals will serve as a bold visual statement, embodying Carrera’s commitment to celebrating diversity, innovation, and boldness through artistry.
June 11-16, 2024
2509 North Miami Avenue, Miami, FL 33127
Bringing Art to Life
Through “Four Cities. One Bold Vision.”, Carrera aims to foster community pride and spotlight local art scenes, all while emphasizing the brand’s philosophy of standing out with confidence. As Miami’s murals take shape, they will be a permanent reminder that boldness and creativity can transform urban landscapes and ignite local cultures.
For Miami residents and visitors alike, the murals will be a colorful showcase of the city’s artistic spirit and an inspiring testament to how bold vision can live through art.