Burger King is reinventing themselves by introducing Whopper Bar, a new restaurant concept.
“The official opening of the world’s first WHOPPER™ Bar is designed to deliver the ultimate HAVE IT YOUR WAY® experience,” said Russ Klein, president, global marketing, strategy and innovation, Burger King Corp. “This concept allows us to deliver America’s favorite burger in a completely personalized and premium way, and serves as a unique ‘innovation lab’ for new burgers.”
Have it your way….here.