Brightline, the nation’s premier provider of modern and environmentally-friendly intercity rail, unveiled its new Orlando Station, now named “Brightline Orlando Station in Partnership with Orlando Health.” The occasion also marked the official introduction of the Orlando Health-branded Brightline train. This strategic collaboration between Brightline and Orlando Health aims to strengthen community connections and enhance healthcare accessibility throughout the region.
The partnership between Brightline and Orlando Health represents a joint commitment to improving transportation infrastructure while promoting health and well-being initiatives. By linking Florida’s first higher-speed intercity rail network with the esteemed not-for-profit healthcare provider, the alliance seeks to elevate community engagement and facilitate easier access to award-winning healthcare services, including mental health awareness programs.
As part of the collaboration, Orlando Health will serve as Brightline’s official healthcare partner in Central Florida. The agreement entails the rebranding of the Brightline Orlando Station and the inclusion of an Orlando Health-branded train. Additionally, Orlando Health will receive brand representation at Brightline Orlando Station and gain visibility on various collateral and digital platforms. With its strong presence in the Central Florida community, Orlando Health will actively collaborate with Brightline on the development of their corporate social responsibility initiatives in the region.
Patrick Goddard, President at Brightline, praised the partnership, stating, “This collaboration is a testament to the remarkable synergy that can be achieved when leaders in healthcare and transportation join forces. We commend Orlando Health for their vision, and we are excited to work together in connecting the state of Florida.”
Andrew Snyder, Senior Vice President of Marketing and Communications at Orlando Health, emphasized the significance of the Orlando Health-branded Brightline train, saying, “This train signifies our commitment to connectivity, health awareness, and providing high-quality care. Patients from outside of Central Florida can now access our world-class healthcare system through the region’s first high-speed rail network. We are thrilled to showcase this groundbreaking collaboration with Brightline.”
The unveiling event featured speeches from key stakeholders, offering insight into the collaborative efforts behind this partnership, along with a behind-the-scenes look at how the Orlando Health branding was applied to the four-coach train. dignitaries, community leaders, and media representatives joined both organizations in celebrating this momentous occasion. As a symbol of unity between rail and aviation, the Greater Orlando Aviation Authority presented a special gift to Brightline and Orlando Health during the event.
In October, Brightline introduced 30 daily trains, with 15 departures from Miami and Orlando. The company also launched the All-Station Shared pass, providing passengers with set pricing for multiple trips between Brightline’s Orlando Station and its five South Florida stations. Furthermore, Brightline recently announced a Request for Proposals (RFP) for the development of a new station planned for Florida’s Treasure Coast.