Bremont will make a return to Swiss watch fairs in 2024 following the announcement today by Watches & Wonders that the brand will be exhibiting at the international watch fair in Geneva from 9th – 15th April.
Joining over 50 of the world’s globally renowned watch brands, Bremont will be exhibiting within a 400sqm major booth. Bremont’s introduction to Watches & Wonders forms a vital part of the brand’s expansion strategy over the coming years.
In May 2023 Bremont welcomed renowned industry veteran Davide Cerrato as its new CEO marking a significant milestone in Bremont’s history and paving the way for ambitious growth in the coming years.
Davide brings with him a wealth of experience having led some of the world’s finest watch brands as well as having designed some of today’s most iconic watches. Cerrato’s first full watch collection for Bremont will be unveiled at the show ensuring it will be a must-see for the watch industry.
Davide Cerrato comments: “Following my appointment as CEO of Bremont I have been vocal about my passion for international growth for the brand and as such exhibiting at Watches & Wonders is a vital step towards this. It will be wonderful to showcase the brand’s new positioning, its indomitable spirit and for adventure as we look forward to showcasing a new collection for the brand. Bremont can be the champion of tool watches and own the exploration and adventure territory which encapsulates all of the brand’s strengths and heritage.”
Bremont will additionally participate in a variety of events and activities across Watch & Wonders’ 7-day program engaging international visitors, press, retailers and the general public.