In a bold splash into the world of sports entertainment, BOMBAY SAPPHIRE® is riding high with its latest partnership—aligning with the revolutionary E1 Series, the world’s first all-electric race boat championship. This collaboration doesn’t just signal a new chapter for the iconic gin brand; it underscores a commitment to sustainability, innovation, and the mesmerizing beauty of the natural blues that inspire us all.
A Partnership Taking the Helm
BOMBAY SAPPHIRE has become the Official Gin Partner of the UIM E1 World Championship, with branding set to illuminate the series across global waters—from Italy’s shimmering Lake Maggiore to Monaco’s glitzy coastline and Miami’s vibrant shores. The partnership brings together an array of sports and entertainment luminaries, including LeBron James, Virat Kohli, Rafa Nadal, Will Smith, and electrifying artists like Steve Aoki and Marc Anthony, who will back teams in this high-octane series.
Not stopping there, BOMBAY SAPPHIRE also joins forces as the Official Partner of reigning champions Team Brady, owned by NFL legend Tom Brady, and Team Drogba, helmed by football icon Didier Drogba. This multi-layered alliance opens doors to exclusive branding and immersive experiences throughout the 2025 season, fueling a multisensorial journey into the blue.
Sipping and Surfing the Future
But the partnership isn’t just about branding—it’s about creating memorable moments. BOMBAY SAPPHIRE will serve as the Official Cocktail of E1, tantalizing guests at the Ocean Club with signature mixes like the classic BOMBAY SAPPHIRE & Tonic and the sparkling Lemon cocktail, perfectly suited to the series’ luxurious hospitality offerings.
Set against some of the world’s most breathtaking waters, the races promise more than adrenaline—they’re an invitation to indulge the senses and embrace the beauty of our planet’s natural blues. From Italy’s serene lakes to vibrant cityscapes by water, spectators will experience the thrill amid immersive environments crafted to celebrate sustainability and innovation.
Driving Change on Water and Beyond
This partnership marks the debut of BOMBAY SAPPHIRE’s “Step Into The Blue” campaign on a global stage—a celebration of the serenity, mystery, and vitality of the oceans. Natasha Curtin, BOMBAY SAPPHIRE’s Global VP, emphasizes the synergy: “Together, E1 and BOMBAY SAPPHIRE are charting a course toward inspiring, immersive moments rooted in the beauty of the natural world.”
Meanwhile, E1 isn’t just about speed; it’s about transforming marine mobility with a purpose. Each race features mixed-gender pilot teams drawn from motorsport and aquatic racing, emphasizing diversity and inclusivity. The series also champions ocean conservation, with teams actively engaging local communities to restore and protect waterways and ecosystems.
Sustainability Meets Spectacle
Both partners are aligned in their devotion to safeguarding the environment. BOMBAY SAPPHIRE, crafted with sustainably sourced botanicals and bottled at Laverstoke Mill—a building certified for its eco-conscious design—embodies this ethos. The distillery’s efforts extend to wildlife habitat support and biodiversity initiatives, making every sip a testament to responsible craftsmanship.
Rodi Basso, CEO of E1, sums it up: “Our partnership with BOMBAY SAPPHIRE elevates E1’s platform—combining celebrity star power, exhilarating racing, and a shared purpose to protect our planet’s blue heart. Together, we’re redefining what racing on water can be: sustainable, thrilling, and visually stunning.”
A Future on the Horizon
As the engines roar and waters ripple with innovation, BOMBAY SAPPHIRE’s entry into the high-speed, high-stakes universe of E1 Series signals an exciting shift—one where glamour, green ambition, and adrenaline converge. With the world watching, the race for a more sustainable future on water has officially begun.
@bombaysapphireuk