The Brazilian brand MELISSA, founded in 1979, has established itself as one of the global leaders in sustainable footwear, standing out for its innovative use of the famous Melflex® material, characterized by being recyclable, vegan and highly flexible. Its commitment to the environment goes hand in hand with a cons tant search for new and original forms of expression. And that is precisely what she has found with BIMBA Y LOLA: an ideal combination of femininity and versatility, modernity and classicism.
The collection explores the DNA of both brands, and consists of a capsule of 4 bags and 3 jelly fisherman sandals. The sandals are a reinterpretation of the iconic Possession model: designed to take innovation and comfort in stride. Available in three colors: iridescent blue, salmon and black. A multifunctional basket – for the market, the beach or whatever you fancy -inspired by the BIMBA Y LOLA archive, completes the collaboration, intertwining functionality and elegance, without forgetting its playful aspect. The ideal choice for lovers of good design combines MELISSA’s iconic tutti-frutti scent with the versatility of BIMBA Y LOLA bags. Available in black, lime green, pink and blue.
Model Gabriela Brooks, photographed by Hedvig Jenning, stars in the campaign for this capsule collection with a direct and powerful image. Hedvig Jenning’s bold, futuristic look manages to convey the infectious enthusiasm for summer that the collection exudes.
MELISSA / BIMBA Y LOLA is not just a collection; it’s a style-conscious manifesto for Summer. From the city to the coast, this collaboration celebrates fun, originality and a commitment to our planet. Optimism is a choice.
The collection will be available in the U.S. starting on June 20th at www.bimbaylola.com and www.shopmelissa.com, as well as at selected stores.