A Fashion-Forward Celebration of Spring Couture in Bloom by Miami’s Floral Designers
Bal Harbour Shops, the iconic open-air, all-luxury shopping destination, announces that it will host the worldwide launch of Fleurs de Villes FLORA, a new floral exhibition from internationally acclaimed flower show producers Fleurs de Villes. Open to the public from February 27 through March 8, this spectacular showcase marks the debut of Fleurs de Villes’ 2026 theme FLORA – Spring Couture in Bloom.
This exquisite 10-day event will feature over 25 one-of-a-kind fresh floral installations, including Fleurs de Villes’ signature floral mannequins and pop-up floral displays throughout Bal Harbour Shops and Bal Harbour Village. Created by Greater Miami’s talented floral designers, Fleurs de Villes FLORA places florists firmly in the spotlight, celebrating them as fashion designers who transform flowers into original couture creations inspired by the energy, color, and renewal of spring.
Visitors are invited to step into a world of bold creativity and imaginative floral artistry, where each installation reflects the spirit of the season through dynamic color and innovation, viewed through a fashion-forward lens.
Luxury boutiques and restaurants participating in this year’s showcase include Rene Caovilla, Diptyque, Gianvito Rossi, Wolford, Brunello Cucinelli, and Makoto, each adorned with stunning fresh floral installations that elevate the shopping experience. A breathtaking floral mannequin inspired by Flora, the Roman goddess of flowers and spring, will be displayed in the lobby of The St. Regis Bal Harbour Resort.
“Bal Harbour Shops has always been a place where fashion, culture, and creativity intersect, and we are proud to serve as the global launch destination for Fleurs de Villes FLORA,” said Carolyn Travis, Marketer General of Whitman Family Development. “This extraordinary exhibition brings together world-class floral artistry and luxury retail in a way that reflects our commitment to offering our guests immersive, inspiring experiences that celebrate beauty, craftsmanship, and innovation.”
Throughout the exhibition, guests will experience flowers as wearable art, as Miami’s floral designers reinterpret spring with originality and flair. Whether shopping, dining, or simply strolling, visitors will be immersed in a vibrant celebration of creativity and seasonal beauty.
Visitors are also encouraged to vote on their favorite mannequin for a chance to win a luxury one-night stay with breakfast for two at The St. Regis Bal Harbour, and a Bal Harbour Shops Access Experience Package, total value of $2,650.
Access members are exclusively invited for a first look at this year’s world-renowned flower show, the global premiere of Fleurs de Villes FLORA. Guests will enjoy light refreshments and they will also have the opportunity to meet the floral designers, learn more about each spectacular floral installation, and discover what goes into creating these beautiful floral art pieces.
Speaking on the launch of the new theme, Karen Marshall, Co-founder of Fleurs de Villes, said:
“With FLORA, we are thrilled to introduce a bold new chapter for Fleurs de Villes — one that celebrates spring through the artistry of couture-inspired floral design. By putting Miami’s floral designers centre stage, FLORA honors their creativity and craftsmanship, inviting visitors to experience flowers not just as décor, but as fashion, art, and storytelling in bloom.”
Miami area florists participating in Fleurs de Villes FLORA include Aniska Creations, Anthology Co. LLC, Atala Miami, Blake Roses, Connections and Creations, Formaneta, Hydrangea Flowers and Events, Isáchi Flowers & Crafts, JK Bouquet Floral Design, Jassi & Co Creative, MOLLY Flowers & Decor, Petunia’s, Something Blooming, W & W Flowers & Events Design Group, Indigo Hues Designs, Petal Productions, Gilded Group Decor.
Fleurs de Villes FLORA at Bal Harbour Shops marks the first stop of the Spring FLORA tour, which will visit destinations across North America.
For more information on the schedule of events: BalHarbourShops.com
Social Media: Follow @BalHarbourShops on Instagram, Facebook, and Twitter as well as Fleurs de Villes @fleursdevilles on Instagram and Facebook.