In an innovative move to democratize NBA fandom, AT&T has launched the Dunk Bus mobile tour, bringing the excitement of basketball directly to communities across five American cities. Launched on January 30 in Miami and concluding in Chicago this April, the tour aims to bridge the gap between fans and the game by transforming community plazas and parking lots into immersive basketball hubs.
The Dunk Bus features interactive experiences designed to capture the spirit of NBA culture, including robotic hoops, gaming competitions, photo ops, player appearances, and exclusive giveaways. Inside, fans can compete in NBA 2K tournaments, participate in digital activities, and enjoy branded merchandise, all crafted to celebrate basketball’s diverse culture—fashion, art, music, and gaming.
Outside, fans of all ages can shoot baskets on motorized, adjustable-height hoops introduced during NBA All-Star Weekend, alongside local art merchandise and opportunities to meet NBA players and mascots. The tour also emphasizes community impact, with initiatives like device distributions and partnerships with local nonprofits, exemplified by Miami’s collaboration with Learn Fresh to combine sports, education, and STEM.
Andrea Wilson, AT&T’s director of sponsorships and experiential marketing, explains, “Our partnership with the NBA is about more than just the game—it’s about connecting communities through culture and shared passion. The Dunk Bus brings the league’s energy closer to fans, wherever they are.”
By harnessing the power of mobile connectivity and local culture, AT&T’s Dunk Bus is creating a new, inclusive way for fans to experience and celebrate basketball—no arena required.