Coinbase is celebrating its partnership with Aston Martin Aramco Formula One™ Team by taking to the streets of London with a larger-than-life installation – a giant Coinbase race helmet that will tour London by crane lorry before arriving at Covent Garden on July 3rd for the public to interact with ahead of the British Grand Prix weekend.
The activation marks Coinbase’s continued support for the Aston Martin Aramco Formula One™team.. The larger-than-life helmet, nearly 10-feet tall, and painted Coinbase electric blue, will be driven through iconic parts of the city, before arriving at Covent Garden .
The activation is part of a multi-day experience curated by Coinbase to bring fans closer to the world of Formula 1 ® while celebrating the power of community, technology, and the future of finance.
As part of the experience, the helmet will be on public display in Covent Garden on 3 July from 11:00 AM to 7:00 PM. Fans will have the opportunity to see the installation up close and explore an exclusive Coinbase x Aston Martin Aramco Formula One™ Team merchandise collection featuring limited-edition long sleeve shirts, racing caps, jumpsuits, embroidered patches, enamel pins, and collectible sticker packs. Coinbase’s campaign will also include an OOH takeover of the BFI IMAX at Waterloo Station, Europe’s largest OOH canvas, capping Coinbase’ creative takeover of London.
“We wanted to do something bold to capture the spirit of both brands – cutting-edge, futuristic, and fearless,” said Gary Sun, VP Marketing at Coinbase. “This partnership with Aston Martin Aramco Formula One™ Team is about celebrating innovation and engineering excellence – delivering unforgettable experiences that push the boundaries of what’s possible.”
The activation follows Coinbase’s successful VASP registration in February 2025.
For more information on the Coinbase x Aston Martin Aramco partnership or to view the merchandise collection, visit the Coinbase website here.