Gigli Just Launched a Functional Beverage Line That Actually Earns the Word 'Functional'

The functional beverage space has a credibility problem. "Zero sugar" became a shorthand for artificial sweeteners. "Better for you" became a marketing phrase that meant almost nothing. Gigli is making a different argument — and they are backing it with a portfolio that actually holds up to scrutiny.

The brand just launched its Daily Functional Line and SKINNY Mocktails, a portfolio built around what they call stackable functionality: multiple complementary ingredients with distinct roles, in a single can, with no sucralose and no aspartame. Real fruit juice. Thoughtfully selected ingredients. Flavors that don't taste like a compromise.

Daily Lift — Energy + Strength is built for the morning or the workout. Each serving combines 180 mg of natural caffeine from green coffee bean and guayusa with 3 g of creatine monohydrate and 100 mg of L-theanine. Ashwagandha, Panax ginseng, and vitamins B6 and B12 round out the formula. Flavors: Peach Mango and Strawberry Yuzu.

Daily Glow — Beauty + Hydration connects the hydration routine with the beauty routine. Each serving delivers electrolytes alongside 2 g of hydrolyzed collagen, 240 mg of hyaluronic acid, and 3 g of creatine monohydrate. Biotin, vitamin C, L-theanine, and ashwagandha complete a formula built for everyday movement and travel. Flavors: Dragon Fruit and Blackberry Lime.

Daily Flow — Mood + Mind puts lion's mane at the center of a focus and balance formula alongside reishi, cordyceps, L-theanine, guayusa, ashwagandha, and vitamins C, B6, and B12. It is designed for the moments that call for clarity without the edge — a different kind of lock-in. Flavors: Blueberry Acai and Pomegranate Blood Orange.

The SKINNY Mocktails bring Gigli's approach to the cocktail occasion — real juices, adaptogens including ashwagandha and ginseng, under 15 calories, and zero added sugar. The collection includes Blueberry Lemon Smash, Blood Orange Margarita, Raspberry Mule, and Pineapple Mojito. Familiar cocktail flavors for entertaining, celebrations, and everyday unwinding — without the alcohol and without the artificial sweetener aftertaste.

"We believe the next chapter of functional beverages belongs in the everyday beverage aisle," said Kam Talebi, Founder and CEO of Gigli. "We're building formulas with complementary ingredients and clear roles in people's daily wellness routines. Our ambition is to change what people expect from the drink they are about to make a choice on, because we at Gigli believe that people deserve better."

Gigli launched in January 2024 with THC cocktails built around taste, real juice, and low calories. The expanded portfolio came in response to customers asking for the same approach across more moments in their day. The brand reports more than 8.5 million cans sold, a presence in 5,500 retail locations, and distribution in 21 states. The Daily Functional Line launched at Hy-Vee and is available online at gigli.com.