- Miami: Kiki on the River, Sexy Fish, GITANO Miami, and The Standard Spa, Miami Beach
- June 15th
- June 18th
It’s fascinating how Pernod Ricard is consistently creating opportunities to showcase its high-quality spirits and engage with consumers. The series of sampling events for Father’s Day weekend in Chicago, Los Angeles, and Miami is a perfect example of this.
The “Aged to Perfection” theme is a clever choice, as it aligns well with both the target audience and the premium profile of Pernod Ricard’s brands. It’s also interesting to see how they are incorporating gift ideas that are inspired by “Dad’s Favorite” – a smart marketing move that taps into the emotional aspect of the occasion.
Sure to impress any whiskey lover, high-marque spirits from around the world that are indeed aged to perfection, include:
- Aberlour 12 Year Scotch Whisky: double maturation defines this single malt, finished in traditional oak and seasoned sherry casks
- Jefferson’s Reserve: a small-batch bourbon blend robust enough to satisfy the most discerning snob, yet smooth enough for any whiskey novice
- Redbreast 12-Year-Old: considered the gem of traditional Irish single pot still whiskies, matured in a combination of bourbon + sherry casks
- Martell Blue Swift: V.S.O.P cognac matured in French oak casks and finished in American whiskey barrels, this innovative expression is a category first
Miami
- Kiki on the River – June 18th from 1pm-1 am
- GITANO Miami – June 18th from 5-10pm
- The Standard Spa, Miami Beach – Off the Menu Chef’s Table on June 15th starting at 7:30pm
- Sexy Fish starting at 12pm
While dad will surely depart with lifelong memories of his all-time favorite Father’s Day.
With all that devotion and nurturing dad gave you over the years, why not return the affection for once?
Now that’s how you win Father’s Day.
*Gift Like Dad’s Favorite Sweepstakes – Rules Disclaimer
No purchase necessary. Must be 21+ resident of (50) U.S. or D.C. Registration ends 6/17/23.
See official rules at www.
No alcoholic beverage is part of any prize award. Void wherever prohibited.
For more information, please visit whiskyadvocate.com/pernodricardfathersday.