The brand expands its fastest-growing product line with a new chocolate banana bread flavor and nearly 2,000 additional retail doors in 2026
TRUBAR, the female-founded brand known for its 100% plant-based, gluten-free, dairy-free, soy-free and seed oil-free protein bars, is bringing mischief to the snack aisle through a new collaboration inspired by Illumination’s beloved Minions and the debut of an all-new flavor: BANANAAAAAA Bread. The chocolate banana bread bar delivers 8g of plant-based protein and 5g of sugar per bar, bringing the indulgent taste of banana bread to a school-friendly snack kids will be excited to eat.
The new BANANAAAAAA Bread Bar joins TRUBAR KiDS’ existing lineup of craveable flavors including Fudge-Tastic Brownie, Iced Oatmeal Blast and Pop Goes Confetti, all of which will feature new Minions packaging. Combining everything parents already love about TRUBAR with kid-approved flavors and playful packaging, TRUBAR KiDS is made with 100% plant-based, gluten-free ingredients and without seed oils or sugar alcohols. The lineup is also school friendly with no peanuts or tree nuts, making it an easy, parent-trusted choice for lunchboxes, backpacks, after-school snacks and everything in between.
The TRUBAR KiDS x Minions collaboration brings together two brands with a shared love of fun, a little mischief and never taking themselves too seriously. Known for their delightful personalities, the Minions are a natural fit for TRUBAR KiDS and the perfect inspiration for the new BANANAAAAAA Bread flavor. The Minions also bring multigenerational appeal, connecting parents who grew up with the franchise with the next generation discovering the characters today.
Following a breakout debut at Sprouts in 2025, TRUBAR KiDS has quickly become one of the brand’s fastest-growing product lines, expanding into Walmart, Whole Foods, Safeway, Albertsons, SaveMart and select Costco stores this year and adding nearly 2,000 stores nationwide across mass, club and grocery. The momentum reflects growing demand for better-for-you options that bring together the nutrition parents want and the flavors kids love.
The new Minions packaging will be available at Sprouts, Albertsons and Safeway, with the product set to pop up at Walmart and Whole Foods this Fall as the rollout continues. Families can also try the full TRUBAR KiDS lineup, including BANANAAAAAA Bread, now at TRUBAR.com and Amazon.