The world’s #1 hair oil brand is teaming up with one of the most dominant forces in sports. Moroccanoil has officially crowned professional tennis superstar Aryna Sabalenka as its newest Global Brand Ambassador.
This powerhouse partnership marks a major milestone for Moroccanoil. After years of turning heads as the Official Haircare Sponsor of the Miami Open, the brand is diving deeper into the tennis world. By pairing up with Sabalenka, they are perfectly blending high-performance athleticism with everyday luxury and self-care.
Known for her fierce game and authentic personality, the Grand Slam champion is a natural fit for the Mediterranean-inspired beauty brand.
“Partnering with Aryna felt like the perfect next match,” said Marina Kirschner, Senior Vice President of Global Marketing at Moroccanoil. “She is an incredible athlete, but what truly sets her apart is how she connects with people. She brings strength, authenticity, and undeniable energy both on and off the court.”
For Sabalenka, the love for the brand is completely mutual.
“Whether I’m walking onto the court in front of thousands of fans or getting ready for an event, confidence changes everything,” Sabalenka shared. “Moroccanoil has been one of those brands I’ve genuinely loved using for years because it always makes my hair feel healthy, effortless, and ready for whatever the day brings.”
Moving forward, Sabalenka will headline major global campaigns and create exclusive content showcasing how she keeps her signature style flawless from center court to the red carpet. It is the ultimate celebration of strength, beauty, and unstoppable confidence.