La Roche-Posay, the dermatologist-recommended skincare leader renowned for sun protection, has announced a significant expansion of its partnership with the Miami Open presented by Itaú. Moving from the title of Official Sunscreen Partner to Official Skincare Partner in 2026, the brand emphasizes its commitment to promoting sun safety and skin health at one of tennis’s premier events.
This year marks La Roche-Posay’s first venture beyond sunscreen, showcasing its broader skincare solutions—particularly the Cicaplast Balm B5+, a versatile soothing treatment targeting 13 skin concerns like chafed and cracked skin. The Miami Open, set against South Florida’s year-round sunshine, provides an ideal platform to promote both sun protection and skin recovery, reinforcing the importance of daily photoprotection.
The partnership aims to raise awareness of UV safety and educate fans on the importance of dermatologist-approved skincare. With startling statistics showing that 80% of skin aging is caused by UV exposure and only 11% of Americans wear sunscreen daily, La Roche-Posay’s initiatives will focus on education, products, and on-site skincare services.
Fans can visit the La Roche-Posay Sun Safety Booth at the Miami Open to receive free sunscreen, skin samples, participate in skin checks, and learn sun safety tips from dermatology experts. Interactive activities like UV camera stations and tennis games challenging the sun will add to the experience.
Available at major retailers like CVS, Walgreens, Target, and online, La Roche-Posay continues its mission to make sun safety and skin health a daily priority. For more information, visit www.laroche-posay.us and follow @LaRochePosayUSA on social media.