Cloud Haircare, the affordable luxury haircare brand created by the team behind It’s a 10 Haircare, is accelerating its national expansion across retail and online channels. After a successful debut, the brand is now available at Amazon, CVS, H-E-B, Giant Eagle, and will launch at Sally Beauty in April 2026, further solidifying its presence across both mass-market and specialty beauty stores.
Strategic Growth Across Key Retailers
Cloud’s products are now in 2,700 CVS locations nationwide, alongside 150 H-E-B and Giant Eagle stores. Its rising retail footprint builds on existing availability at Walmart, making its salon-quality, clean formulas accessible to millions wherever they shop. The upcoming Sally Beauty launch aims to bring Cloud’s results-driven, affordable formulas to beauty enthusiasts and professionals alike.
Strong Online Momentum
The brand’s presence on Amazon continues to grow, offering customers nationwide convenient access to its nutrient-rich, high-performance haircare solutions. Cloud’s commitment to accessibility is evident with every product priced under $10, featuring vegan, gluten-free, paraben-free, SLS/SLES-free formulas, packaged in eco-friendly bottles made from post-consumer recycled materials.
New Product Innovation and Consumer Appeal
Cloud’s latest innovation, the Glow Collection, includes four lightweight, radiant-enhancing products: Shampoo, Conditioner, Texture Crème, and Texture Spray. Designed to boost shine and hydration without buildup, each item is under $10, exemplifying Cloud’s mission to deliver prestige-quality haircare at everyday price points. Bottles now include scratch n’ sniff panels, allowing customers to experience fragrances before purchase.
A Proven Formula for Success
Co-founders Carolyn and Jeff Aronson emphasize the brand’s momentum: “Consumers want prestige performance that fits seamlessly into their routine and budget. Our expansion across trusted retailers and online channels proves we’re meeting this demand.” Already a fixture in Walmart stores, Cloud continues to gain popularity by expanding into new categories and shopping destinations.
With its accessible luxury model and innovative offerings, Cloud Haircare is poised to reshape the haircare industry, making professional-grade results achievable for everyone. The full range is available at CloudHaircare.com, with select products now at Amazon, CVS, H-E-B, Walmart, and Giant Eagle, and all set for Sally Beauty starting April 2026.