Sea Tow, the leading marine assistance provider renowned as Your Road Service at Sea®, has achieved a significant milestone by earning three prestigious Neptune Awards from the Marine Marketers of America at the Discover Boating Miami Boat Show. The nonprofit Sea Tow Foundation also received recognition for its groundbreaking public relations efforts.
Sea Tow was honored for Best Use of Artificial Intelligence, Best Social Media Campaign, while the Sea Tow Foundation received the award for Best Public Relations Campaign—highlighting the organization’s commitment to innovation, safety, and community engagement.
Innovative Use of AI for Member Growth
Partnering with Mission Disrupt, Sea Tow developed a custom predictive AI system that enhances digital marketing efforts. This system leverages decades of data to optimize paid advertising, making member acquisition more efficient and scalable. It marks a new industry standard for AI-driven marketing in the marine sector.
Engaging Social Media Campaign: Membership MATTERS
Launched in February 2025, the Membership MATTERS campaign uses user-generated content and extensive media assets to boost brand awareness and customer loyalty. Its phased rollout increased social media reach and drove a 50% rise in membership sales and revenue, demonstrating strong strategic execution.
Public Relations Success: Sober Skipper™
The Sea Tow Foundation’s Sober Skipper series aimed to promote sober boating and raise awareness of Boating Under the Influence. Executed by OnWrd & UpWrd Marketing, the campaign garnered over 65 media placements and nearly 165 million views—an impactful effort to enhance boating safety.
The Neptune Awards ceremony took place at the Miami Beach Botanical Garden on February 12, 2026, during the Miami International Boat Show. Hosted by Marine Marketers of America, the awards recognize excellence and innovation in marine marketing.
With over 40 years of industry leadership, Sea Tow continues to innovate in marine assistance and safety while amplifying its messaging through award-winning marketing campaigns. For more information, visit seatow.com or follow on Facebook and Instagram.