Centric Brands LLC (“Centric Brands”), a leading fashion and lifestyle company with a portfolio of iconic brands, today announced a joint venture with Palm Tree Crew, the global entertainment, hospitality, and lifestyle collective founded by Kygo (Kyrre Gørvell-Dahll) and Myles Shear. The partnership brings together Centric Brands’ global scale, design, manufacturing, retail, and distribution expertise with Palm Tree Crew’s culture-forward, experience-led platform to accelerate growth across key lifestyle categories worldwide.
Palm Tree Crew is rooted in the belief that great moments are meant to be shared. Palm Tree Crew is a global lifestyle platform spanning live events, hospitality, experiences, premium collaborations, and elevated apparel, operating at the intersection of culture and community. This joint venture will extend Palm Tree Crew’s lifestyle reach into broader consumer categories, with Centric Brands leading development and expansion in Men’s and Women’s Apparel and Accessories.
“This partnership represents a full-circle moment for Palm Tree Crew,” said Myles Shear, Palm Tree Crew co-founder. “Product is at the core of how our culture shows up in the world. Partnerships and collaborations are central to who we are, and with Centric, we now have the platform to scale that vision globally while staying true to the community that built the brand.”
Collaborations have long been central to Palm Tree Crew’s apparel strategy, with labels including Madhappy, Siegelman Stable, the Florida Panthers, Malbon, Puma Golf, the Miami Marlins, Don Julio, and more tapping into the brand’s cultural cachet. With Centric powering this next phase, Palm Tree Crew is positioned to scale and expand its reach to new consumers, markets, and global moments.
“Culturally relevant brands are central to Centric’s growth strategy, and Palm Tree Crew is exactly the kind of experience-driven brand that strengthens our position in the marketplace,” said Jason Rabin, CEO at Centric Brands. “With a strong global following and a presence across festivals and live experiences, this joint venture allows us to diversify distribution while building a scalable apparel and accessories business with long-term global potential.”
For more information about Centric Brands, please visit www.centricbrands.com.
For more, visit ptc-holdings.com.