Starting February 1, 2026, Rare Beauty will be available at all Ulta Beauty locations and Ulta.com, marking its first major retail expansion since launching in 2020. Inspired by Selena Gomez’s mission to empower self-acceptance, the brand will showcase best-sellers like Soft Pinch Liquid Blush, Brow Harmony Gel, and new exclusive kits.
Ulta’s debut of Rare Beauty also introduces its first guest donation partnership, where customers can donate at checkout in February. Fifty percent of donations will support the Ulta Charitable Foundation and the Rare Impact Fund, dedicated to youth mental health.
Ulta’s partnership highlights a shared commitment to inclusivity and impact, with custom fixtures, branded displays, and co-branded gift cards to elevate the Rare Beauty experience. Shop in-store or online and embrace makeup made to feel good in.
For more information, visit www.ulta.com.