1 Hotels, the luxury lifestyle brand founded by hospitality innovator Barry Sternlicht, is redefining loyalty programs with its new Mission Membership, a purpose-driven initiative centered on sustainability and personalized experiences.
Unlike traditional points-based programs, Mission Membership offers guests a chance to deepen their connection to the planet. Members can influence where 1% of their spend goes—from supporting environmental nonprofits like NRDC and Oceanic Global to planting trees through the Arbor Day Foundation. Every stay becomes an act of environmental impact, with transparency ensured through GlobalGiving.
The program provides exclusive perks, from room upgrades and late check-outs to access to unique experiences such as culinary bike rides in Copenhagen, bread-making workshops in South Beach, and private tastings in Brooklyn. Members enjoy personalized benefits that prioritize their values and travel style, fostering a human-centric approach to loyalty.
Leveraging advanced technology, the platform allows members to customize their stays, track their environmental contributions, and access a suite of wellness and local experiences via the dedicated app. Membership benefits extend across sister brands Baccarat Hotels and Treehouse Hotels, broadening the impact and reach.
Barry Sternlicht emphasizes, “This is about taking care of nature, people, and creating meaningful experiences. We’re disrupting loyalty to build a future where travel supports positive change.”
With its innovative approach, 1 Hotels is setting a new standard for purposeful travel—where loyalty is more than rewards, it’s a movement toward a better planet.
For more information, visit https://www.1hotels.com/member